Te Curo — Meaning: I take care of you. EST. 2025.
Purpose: Create a skincare brand that is organic, using all natural ingredients. Nourishing and healing skin. Ingredient transparency.
Target audience: 13–30 years old.
Natural skincare that is not: Cancerogenic; Causes allergies (Fragrances); Endocrine disruptor; Hard drugs (birth control pill, Accutane); Unknown ingredients.
Vibes: Product suits vibes: Earthy, dewy, gold, nostalgic; Nostalgic, rosy, lover; Cool, freeing, breezy, fresh.
Pain points: Acne prone skin; Hormonal acne; Sensitive skin; Keratosis Pilaris; Overwhelmed by the long list of ingredients; Feeling hopeless.
Wants: Simple yet powerful skincare; Transparent and trustworthy ingredients; A healing ritual, not just a routine.